Overview
What lives under Marketing Analytics — the Lead Manager and the Marketing Health dashboard — and who can see it.
Marketing Health
Ad spend to leads to converted clients to collections — how ROAS is measured and why the numbers are conservative.
Lead Manager
One table with every inquiry from every source — columns, filters, lead types, and conversion.
Google Ads
Campaign performance pulled directly from your connected Google Ads account — spend, clicks, trend, and campaign-level detail.
Meta Ads
Campaign performance pulled directly from your connected Meta Ads account — spend, leads, trend, and campaign-level ROAS.
Lead sources & attribution
Where leads come from, how Source differs from Channel, and how duplicate inquiries become one complete record.