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Channel Breakdown now splits out Organic and Direct

· 2 min read
salon360 Team

The Marketing dashboard's Channel Breakdown used to collapse everything that wasn't Google Paid or Meta into a single Other row. Now it breaks out two more channels — Organic and Direct — so you can see where your unpaid leads are actually coming from.

What changed​

The breakdown now shows up to five rows, in a fixed order:

  • Google Paid — your Google Ads leads
  • Meta — Facebook / Instagram leads
  • Organic — free Google traffic (Google Business Profile, organic search) and other organic sources
  • Direct — people who came straight to your site
  • Other — everything left over (minor paid sources and leads we couldn't attribute)

Why it helps​

Previously, a big Other number was ambiguous — you couldn't tell healthy organic volume apart from leads with missing attribution. Splitting Organic and Direct into their own rows makes that clear: a large Organic row is good news, while a large remaining Other row points to leads whose source we couldn't determine.

Only the two paid rows carry ad spend — Organic, Direct, and Other are always shown at $0 spend, since there's no ad cost behind them. Lead counts, conversions, and revenue are unchanged; the same leads are just grouped more precisely.

Getting in​

No action needed — open Marketing → Channel Breakdown and the new rows appear automatically.