Marketing Health streamlined; channel detail moves to Meta Ads and Google Ads
· 2 min read
Marketing Health is now a focused cross-channel overview, and the detailed per-channel tables have moved to the pages of the channels they describe: Meta Ads and Google Ads.
Marketing Health
The page now reads top to bottom as one blended story:
- Revenue & ROAS KPI tiles (with the revenue-horizon toggle)
- Compounding Revenue — first visit → lifetime
- Channel Breakdown — Meta, Google Paid, Organic, Direct
- Audience Breakdowns — a Meta — Demographics card and a Google — Demographics card side by side, each showing spend by age and gender in the same visual format so the two channels are directly comparable. The Google card keeps its demographic-attribution coverage note.
- Converted Clients
Meta Ads
The Meta-specific ROAS detail that used to live on Marketing Health is now on the Meta Ads page, in a Full-Funnel ROAS section with its own revenue-horizon toggle:
- Meta — Campaign ROAS (spend, new leads, converted, CAC, ROAS per campaign)
- Meta — Creative Leaderboard
- Placement Breakdown and Meta — Device
Google Ads
The Google Ads page gains the matching Full-Funnel ROAS section with the Google — Campaign ROAS table, including the unattributed-spend row.
No numbers changed — the same data is simply shown where it belongs.