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The Marketing Dashboard is live — see the true return on every ad dollar

· 2 min read
salon360 Team

The Marketing Dashboard is here. It follows every Meta ad dollar all the way through to paying clients and the revenue they generate — not just clicks and pixel events — so you can finally see the real return on your ad spend.

The full funnel, end to end​

One view now connects the whole journey:

Ad spend → Leads → Converted clients → Revenue, with ROAS (return on ad spend), cost per lead, and cost per acquired client at each step.

A lead counts as converted the moment that person has their first paid visit — a real, paying client, not just a form fill. Revenue is measured with the exact same formula as your Sales Dashboard, so the numbers match what you already trust.

Watch ad dollars compound over time​

New clients keep coming back, so a single ad dollar keeps earning. The dashboard shows revenue and ROAS at first visit, 30 days, 90 days, 180 days, and lifetime — so you can see how spend that looks break-even on day one becomes clearly profitable over the following months.

Know exactly what's working​

  • Per-campaign ROAS table — sort every campaign by the revenue it actually drove.
  • Creative leaderboard — your ads ranked by downstream revenue and ROAS, not vanity metrics, alongside Meta's quality/engagement/conversion rankings and CTR, CPM, cost per lead, and video stats.
  • Converted-clients drill-down — see the actual people a campaign turned into paying clients.
  • Placement & device breakdowns — where results come from: Feed, Stories, Reels, and mobile vs. desktop.

Fair, honest numbers​

People who were already your clients before they engaged with an ad are excluded from both lead counts and ROAS — so a returning client can't inflate a campaign's results. You're only credited for genuinely new business.

Getting in​

You'll find it under Marketing in the navigation. It's available to brands with marketing enabled, for corporate and admin users and anyone granted marketing-dashboard access. Data refreshes automatically every day — nothing to configure.