Systemwide Visits and Unique Visitors were over-counted for salons on Zenoti
On the corporate Systemwide report, Visits and Unique Visitors for salons on Zenoti (Frenchies, Bishops) were counting appointments that never should have counted — cancelled, no-showed, still just scheduled, or checked in but never completed — and separately counting each add-on service on an appointment as if it were its own visit. MBO salons were already correct, so the report disagreed with itself depending on which vendor a salon ran.
Who this affects, and by how much
Salons on Zenoti, on the Systemwide report only. In testing, across one full month at three salons:
| Salon | Visits over-stated | Unique Visitors over-stated |
|---|---|---|
| A | +112% | +10% |
| B | +21% | +8% |
| C | +25% | +8% |
Roughly half of the Visits over-count came from add-on services being counted as separate visits alongside the appointment they were booked on. The rest came from appointments that never actually completed — cancelled, no-showed, or still open. Unique Visitors was affected almost entirely by that second group: a guest with an add-on that day almost always had a completed primary service too, so double-counting the add-on rarely changed whether that guest counted as a unique visitor — it just inflated the visit count.
Two numbers that read differently as a result
Visits is the denominator of Avg Visit Price, and Unique Visitors is the denominator of Retail Purchase %. When a denominator was too high, the result was too low — so as the counts come down to the correct level, Avg Visit Price and Retail Purchase % both go up for affected salons. If you see either of those climb with this change, that's why — it isn't a separate issue.
Where you'll see it
| Report | What changes |
|---|---|
| Systemwide (All Systems), now Systemwide (Legacy) — Draft Reports only | Visits and Unique Visitors drop for salons on Zenoti; Avg Visit Price and Retail Purchase % rise for the same salons; the KPI cards above the table reflect the corrected totals once run. This all-systems version now remains in Draft while validation continues. |
| Systemwide Data — Corporate Reports (Beta) | No visible change — this version covers The Lash Lounge locations only, which were already counted correctly. It is now the Systemwide version available to eligible corporate and admin users. |
Nothing changes for MBO salons — their Visits and Unique Visitors were already counted correctly.
This brings the report into line with the published definition
What counts as a visit already documents the correct rule for Zenoti: only the appointment's primary service counts, and it has to have actually been completed. The Systemwide report was disagreeing with its own published definition; this correction brings it in line.