Every lead now shows its true marketing source — and stays one complete record
Every lead is now labelled with the real marketing channel that brought them in — Google Paid Search, Google Business Profile, Facebook / Instagram, and more — instead of a generic "web form." And when the same person reaches out more than once, we keep them as one complete lead instead of scattered half-records.
The real source, at a glance
Before, a website lead just read Form Fill — whether they came from a paid Google ad, your free Google Business listing, or somewhere else entirely. Now the board (and the new-lead email) name the actual channel:
- Google Paid Search — a click on a Google ad
- Google Business Profile — your free Google listing and maps
- Facebook / Instagram — Meta lead ads
- Bing Ads, Direct / Website, and more
So you can tell at a glance which marketing is actually driving prospects — and which deserves more of your budget.
One complete record per person
People rarely hand over everything the first time. Someone might submit a Facebook lead with just their email, then fill out a form a week later with their phone number. Now we:
- Recognize them as the same person across every source — matched by phone or email, within your brand.
- Keep their fullest details together — the phone from the second visit fills in what the first was missing, so your team always has a way to reach them.
- Remember every email and phone they've ever given, so nothing a prospect shared gets lost.
Your front desk sees one clean, complete lead to work — not two half-filled cards for the same person.
Truer marketing reporting
Because each lead now carries its real channel and the full path a person took to reach you — first touch, last touch, and everything between — your marketing reporting can answer the question that matters: which channel actually brought in the booking. The source behind every prospect is recorded accurately from the moment they arrive.
Nothing to set up
This is on automatically for every brand with CRM enabled — your leads simply get clearer and more complete from here.